Eunhye (Amber) Shin · Product Designer

I design what people open once,
and what they keep open all day

7 years across consumer mobile, B2B SaaS, and enterprise systems, owning design from business case to shipped product. Third team member at a healthcare startup, taken from MVP to Series B. Based in Berlin.

Partnership · 2025

Complex inside, simple to fill out.

A configurable pre-visit questionnaire editor, where 4-depth branching logic disappears into a calm, one-question-at-a-time flow.

#Admin_Tool#Branching_Logic#Mobile_UX
In-house · 2022–25

From scattered to one master system.

A checkup operations platform evolved into a single source of truth, scaling B2B revenue to 50% with no client loss.

#B2B_SaaS#IA#0→1
In-house · 2024

Booking marketplace, built for conversion.

A core in-house B2C platform: home-screen architecture, content hierarchy, and conversion-driven UI.

#MobileApp#Hierarchy#Conversion
How I work…
  • 1.Understand intent first.
  • 2.Design for today, anticipate tomorrow.
  • 3.Balance business with users.
Three principlesApplied across every case
Galleryscroll →
Huers — coffee taste app UI kit
Personal Project: Designing Coffee as a Sensory Experience — Huers (2026)
Kindoc AI — conversational health assistant screens
Building the Foundation for AI Conversations — Kindoc AI (2024)
Innerpink — AI health results visualization
AI Health Results, Visualized — Innerpink (2024–2025)